Brand Manager - FMCG

We are pleased to introduce ourself as a reputed Executive Search Agency based at Delhi by the name of OPTIONS INDIA .We handle recruitments in the FMCG and Consumer Goods industry in India and Abroad and have catered to companies like- ITC Limited, Nestle India, SAB Miller, Dabur, Frito Lay India, Pepsico, Castrol, 3M, Agrotech Foods, Johnson & Johnson, TATA Tea, TATA Coffee, Perfetti, Glaxo Smithkline etc.

We are currently looking for an BRAND MANAGER for one of the topmost fortune 100 MNCs in India to be based in Kolkata.

Company Profile:

Our client is a Fortune 100 MNC with a workforce of 92,000 employees. It operates with business activities and customers in more than 100 countries across six continents. It is rated among the World's Best Big Companies, and among the World's Most Reputable Companies by Forbes magazine. It has a very diversified product portfolio and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work with.

Job Profile:

Marketing Plans

Support developing the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, financial budget preparation and field force support.

Research

- Prepare a research brief and have input into the development of research proposals/methodology. Research briefs including concept, sensory, advertising and tracking studies.

- Help analyse research findings and make recommendations.

- Develop an action plan based on decisions made from the research findings.

Technical Development

- Support prepare product development brief, have it approved by the Product Group Manager and submit it to Technical Research Dept. (TRD) for action.

- Co-ordinate the development of the product with TRD to prototype stage through to kitchen sample, scale up and final product specification.

- Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimisation.

Communication

Internal

- As part of the formal project development process to prepare documentation to aid in senior management decision making including Project overview and Feasibility briefs.

- (Produce Marketing alerts for Sales personnel for new products to be launched or for changes to existing products.)

- Organize and support conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, etc.

Packaging

- Prepare pack design and brief agencies accordingly

- Follow through on all stages of design development within agreed budgets and timeframes.

- Get appropriate signatures and approvals for artwork and attend press approvals.

Advertising

- Prepare advertising and media briefs.

- Help manage the creative development process from concept to final production stage across all media options.

- Get Product Group Manager's approval of creative material and media plans.

- Develop Point of Sale Material and allocate to the Sales Department.

- Monitor expenditure against agreed budgets and within timeframes.

Promotions

- Develop material for all promotional and sampling campaigns including consumer, trade and internal sales activities.

- Liase and communicate with appropriate agencies, sales staff and Marketing staff on all aspects of the promotional campaign to ensure proper execution in the field.

Qualifications:

- MBA Marketing form a reputed Management institute. 2008/ 2009/2010 batches will be ideal.

- Age : 28-32

Salary : Very competitive and best among all MNCs.

Location: Kolkata

Interested candidates may furnish the following details:

Your latest updated CV as a word attachment.

Your current and expected salary package.

Your willingness to relocate to Kolkata

Lalit
Options India Group, New Delhi, India