Brand Manager - FMCG

Role & Responsibilities:

- Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication

- Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans

- Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.

- Identify competitors' brands, assess consumer perception and decide the right positioning for the products.

- Drive brand sales

- Continuous improvement of Gross Margin

- Price pack architecture

- Manage brand wise ROMI and perform periodic evaluation with respect to annual business plan.

- Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers

- Regularly Interact with consumers/non-consumers of company competitor brand and retailers through Market Surveys during Market visit.