Posted By
Posted in
Sales & Marketing
Job Code
1468447
Role & Responsibilities:
- Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication
- Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans
- Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.
- Identify competitors' brands, assess consumer perception and decide the right positioning for the products.
- Drive brand sales
- Continuous improvement of Gross Margin
- Price pack architecture
- Manage brand wise ROMI and perform periodic evaluation with respect to annual business plan.
- Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers
- Regularly Interact with consumers/non-consumers of company competitor brand and retailers through Market Surveys during Market visit.
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Posted By
Posted in
Sales & Marketing
Job Code
1468447
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