Brand Manager - FMCG

Role / Position Title : Brand Manager

Department/Function : Marketing

Location : Kolkata, India

Position Summary :

- To independently manage the assigned product portfolio and execute all brand activities in line with the agreed business and brand strategy.

- To assist Head of marketing on NPD for an identified category in line with the business objective.

Overall Job Responsibilities :

Responsibility Results Expected/ Target :

Marketing Plans :

- Formulate marketing plans in line with the marketing strategy.

- Monitor Brand health, Brand performance in line with Marketing plan Execute the brand marketing plans in line with business requirements

New Product Development :

- Assist Head of marketing on assigned NPD projects and own the new product development cycle Execution excellence to deliver the NPD on time

Agency Management :

- Conceptualize and initiate relevant market researches.

- Initiates relevant briefs to the creative & media agencies for creation & execution of brand communication as per agreed brand plans.

- Effective and efficient brand activities development and implementation to achieve business objectives

Go to Market :

- Design and develop the Trade collaterals to help build the brand in trade and support key launches Develop high quality and innovative solutions for launches

Education :

- MBA (Full Time and with Marketing Specialization) and Graduate in any discipline

- Experience Minimum 5-8 years

- Experience in FMCG, with hands-on exposure to NPD, New Launches, Consumer Research, Communication Development, digital and Brand Activations.

- At least 1-year Brand Manager experience is desirable.

Knowledge and Skills (Functional / Technical) :

- Media relations, Marketing Strategy, Branding, Sales, Consumer Behaviour, Customer focus, Cost focus.

- Leadership / Managerial Attributes

- Planning & organizing, Communication & networking, Creative, Analytical ability, Proactive, Result oriented