Brand Manager - FMCG

Discipline - Marketing

Subsector - Brand / Product Management

Location - Mumbai

About our Client - Our client is a subsidiary of a global FMCG leader and is a market leader within the space it operates in. Our client manufactures and supplies dog and cat feed worldwide and also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats. Our client primarily aims breeders and veterinarians and is a preferred brand amongst the pet lovers

Job Description - Reporting in to Marketing Manager, the incumbent will be responsible for:

- Continuous measurement of market data and product ranges

- Focus on Vet and Breed pillars to increase the numerical distribution and sales through promotion, meetings and effective merchandising & communication

- Ensuring the necessary knowledge to implement a successful marketing plan that will leverage sales performances

- Regularly train and coach the sales team to ensure a consistent brand image quality in the market

- Organize in coordination with sales and scientific communication team all Vet and breeder events where company is represented

- Take leadership of the events to ensure successful brand communication

- Optimizing and managing the marketing budget for the vet and the breeder pillars

- Follow-up with customers who buy puppies from breeders enrolled in the convention

- Identifying-ethical-breeders and veterinarians to become opinion leaders and establishment of relationships

- Establishing partnerships with Breed Specialty Clubs and Vet universities

- Product Launches responsibility according to market requirements

- Development and maintaining a loyalty program for breeders and veterinarians

The Successful Candidate - You have a core marketing background with at-least 5 years of experience. You have an excellent understanding of brand activations, promotions, merchandising and communication. You understand business studies and market research data efficiently and able to build business insights and marketing ideas out of them. You should be a people person and should be ready to take initiatives

What's on Offer - Apart from industry leading compensation and benefits, an opportunity to work with a global leader in pet food industry

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