Brand Manager - FMCG

- Based on the given marketing strategy prepare brand plans for the assigned brands and submit to CMD

- Execute the approved brand plans and ensure quality and time lines, so as to achieve measurable gains in market share and new business as per the plan.

- Visit specific markets, coordinate and work with the sales team and understand the ATL, BTL requirements of each territory and then plan based on requirements

- Evolve and discuss advertisement and media plans with the marketing head and seek his approval to execute them effectively.

- Coordinate with media, advertising and research agencies on a routine basis, provide briefs and work with them such that they deliver their services as per the specified requirements

- Complete all the marketing projects on time and adherence to given media budget.

- Execute new product development process from concept to launch stage and take care of all aspects, including, product design packaging, pricing, production quantities and facilitate successful launch of the new products.

- Carry out relevant market research to support sales and marketing activity, monitor and collate competitor and market intelligence information and submit the same to Marketing head

- Initiate and coordinate promotional activities with the sales team, handle purchase of promotional materials (POP’s) and coordinate dispatch of the same to respective depots with the logistics team

- Continually learn pertinent things relevant to the job and improve capabilities to effectively perform current and future jobs in the department

Place of Work : Chennai

Interested applications can reach

Karthik B
Sr Consultant
Antal International Network
Tel: +91 80 65682908
Web: www.antal.com
Suite 101. Floor 1, 5/2, Trump Tower, Eagle street, Langford town, Bangalore -560 025; INDIA