Brand Manager - FMCG

Role objective : The incumbent will be responsible for marketing initiatives for a leading FMCG company For Smoothix and Muesli. As we propel to the next level of growth, there is a need to propagate the brand story to the consumers in an accelerated and strategic manner.

Looking for Brand Manager for Bangalore.

You need to have:

- 3 - 4 years' experience in the FMCG industry.

- MBA in Marketing from a Tier-1/Tier 2 college

- Need to be from the industries like food, lifestyle, fashion, or sports

- Sound knowledge in Marketing research, Brand Management, competitive analysis and Digital Marketing

- Hands on experience in Sales preferably FMCG experience.

- Great interpersonal, presentation and communication skills

Responsibilities include :

- Demonstrate deep understanding of consumer, competition, category, and trade channels

- Visualize the benefits of strategic partnerships and ensure smooth closure of the alliances

- Lead the execution of the Brand Tasks across PR, Digital, Activation & ATL

- Track Brand Performance

- Lead Consumer interactions

- Chart out & support our GTM efforts

- Liaison with the design team for Packaging & Retail element Design

- Manage the P & L of the brand

- Work with the sales team and drive the top line

- Understand and draw analysis from market reports

- Drive research initiatives for the brand

Budget : 30 lakh