Brand Manager - FMCG

- Own the brand and the consumer. Leverage consumer thinking to deliver today and build future.

- Understand the requirements from the brand to define brand strategy.

- Translate brand strategy into business plans, go-to-market strategies and marketing plan

- Craft the right marketing mix for each market (including pricing, positioning, product & package.

- Measure and report performance of marketing campaigns against goals (ROI and KPIs).

- Regularly visit markets monitor in-market performance, trends and competitors' activities to identify opportunities and key issues.

- Crystallize insights and learning to translate to business opportunity.

- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for brand differentiation.

- Develop and manage brand budgets, ensuring efficient allocation of resources for maximum return on investment.

- Create and maintain a strong brand identity, including visual elements, messaging, and tone, consistent with the brand's values and target audience.

- Monitor and analyze brand performance metrics, consumer feedback, and market trends to refine strategies and tactics.

- Stay up to date with industry trends, market dynamics, and emerging technologies to anticipate opportunities and challenges.

- Lead and mentor a team of marketing professionals, providing guidance, feedback, and professional development opportunities.