Brand Manager - FMCG

Company: FMCG

Position 1: Brand Manager (5-8 yrs exp)

Position 2: Group Product Manager (8-12 yrs exp)

Locations: Mumbai

Reporting to: Head- Marketing

- The Brand Manager will be responsible for developing and executing a consistent national brand strategy while retaining a strong regional connect in order to meet the national market share goals for the brand

The major mandates in the given job context are:

- Refreshing & rationalising (and creating if required) a Long Term Brand Strategy & Calender

- Implementation of consistency of brand strategy across multiple hubs

- Advance planning for improving efficiencies across corporate and hub teams

- Building brand awareness in a fragmented media environment with restricted budgets v/s competition

- Driving a consumer focused proactive approach to brand building

- Driving Innovation

- Anticipating future consumer needs and incorporating into the brand development process.

Candidate’s Profile:

- MBA (Marketing) or equivalent

- 5-12 years of work experience in FMCG Sales / Marketing (min 4 years in marketing)

- Should have 2-3 years exp in Brand management

Key Accountabilities:

- To conceptualize and Plan Brand Communication Programs to achieve stronger brand health. This will involve :

- Responsible for inducting the relevant ppl ( Sales / Marketing staff ) into the new campaign and managing expectations on thematic execution w.r.t integrated launch allocating resources and focus on the campaign

- Ensuring a pre and post test of the concepts for thought crystallization & tracking effectiveness of the campaign.

- Work on future Brand Planning projects, which pave way for the brand for the next 2-3 years. E.g. Brand Style Guide

- Optimising Budget Vs. Spends at an overall brand level for corporate as well as the hubs

- To ensure creative consistency at National Level for seamless implementation of brand instruments.

Required Competencies

Functional:

Sound understanding and knowledge to independently handle

- Environment & competition mapping

- Make Long term brand conceptual framework

- Execution of the brand plans at a day to day level

- Media planning

- Market research

- Interaction with advertising agencies

- Promotions and trade marketing

Leadership:

- Thinking competencies - Analytical, Conceptual, Innovation

- Execution Excellence with result focus

- Process Orientation

- Influencing and negotiating skills

- People leadership – energizing the team without a direct line authority

- Managing Vision, Purpose and culture

Interested people may send across their resumes at bhumika@peoplekonnect.co.in

Please ensure to mention the following details in the email content:
PG Institute & Year of Passing
Current CTC