Brand Manager - FMCG

Warm Greetings!!

We have an immediate Openings with one of our leading FMCG organization which is on a look out for Brand Manager for Kolkata Location.

Please have a look on the below mentioned opening!!

Job Title: Brand Manager

Experience : 5+ yrs.

Job Location : Kolkata

Qualification – MBA

Job Description:

To promote, position and market existing brands.

- Take care of brand building, marketing strategy.

- To initiate, execute and monitor, marketing activities related to brands available

- Internal (ERP) and external (Nielsen) sales data analysis for brands handled.

- Development of relevant and differentiated concepts, testing the same via research and creation of brand personality and imagery for the brand.

- Lead the integrated marketing strategy for the brand and guide the advertising agency to think strategically and focus on developing consumer relevant advertising. Drive agencies to develop new creative campaigns.

- Setting the stage for national launch via test marketing the marketing mix initially after finalization of pack, SKU mix, pricing after coordination with R & D, packaging & finance departments.

- Test marketing with rigorous BTL activities and conducting post launch evaluation research to measure and evaluate marketing mix.

- Devise, coordinate and implement the complete brand portfolio & business strategy.

- Setting up of a marketing framework in the organization.

- Develop strategic pricing & promotions in response to market trends and consumer insights

- Develop Innovative packaging and merchandising to aid visibility in retail and modern trade

If Interested Please share your updated profile along with the below mentioned details:

Full Name:
Date of Birth
Qualification:
Total Experience:
Relevant experience:
Current CTC:
Expected CTC
Notice period:
Reason for change:

Contact-
Gaurav Chauhan
Recruitment Executive
Email: gaurav@aditech.net