- Creation of brand positioning platforms and generation of effective communication plan.
- Media Planning and Buying, Vendor Management
- Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute Product Promotions
- Competitive Intelligence : Collect & recraft plans as applicable
- Planning ATL & BTL communications, developing merchandise.
- Partner with the Sales team in devising strategic trade initiatives & trade related activities
- Deliver on Market shares & business goals.
- Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.
- Exposure in Personal care / Home care products will be preferred .
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