Brand Manager - FMCG

Category - Sales & Marketing

Job Description - This is a brand manager role for a leading Indian FMCG company that has also set up operations across Europe and USA.

Client Details:

Our client is a leading Indian MNC of repute in the FMCG foods domain. They are growing quickly across the globe and have also introduced various NPDs in the market. They are looking for a able brand manager to oversee the parent brand and build relevant marketing communications across the same.

Description:

The incumbent would report into the Marketing Head and be responsible to:

- Develop product positioning and messaging that resonates with customers and differentiates our Organization in the market

- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

- Collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products

- Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

- Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends and translate results into actionable insights for the marketing team

- Measurability & projection for the marketing campaigns

Profile:

The successful candidate should:

1. Have 5+ years of total experience with an early stint in sales before moving to brand marketing

2. Be an MBA from a college of repute

3. Have an analytical and a entrepreneurial bent of mind

Job Offer:

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 628 9292.

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