Brand Manager - FMCG

Brand Manager: Desired Experience 6 - 9 years, MBA from Premier Institute.

CATEGORY EXPERIENCE : Biscuits, Processed foods (noodles / ketchup / sauces /cereals), Staples (Atta and others) & Staples (spices/dry fruits).

Reporting to Category Head

- This position manages the specific brand within the focus category and drives key business KPI delivery.

- Should have managed the core category for atleast 2-3 years out of his/her total tenure. 1-2 years of sales background is useful.

Key Responsibilities :

- Brand communication development, campaign planning and execution

- Consumer Research, insights generation and brand health monitoring

- Pricing strategy vis-a-vis competition and gross margin delivery

- Cross functional stakeholder co-ordination and Project management

- Agency management

- Ownership mindset and passionate professional

Overall skills for all: Change / chaos management, execution excellence, team player, analytical.