Brand Manager - FMCG

Position (Designation): Brand Manager

Dept/Division: Marketing – Consumer Products Business

Location: Mumbai/Delhi

Qualification / Experience (No. of years & type) /Age

- MBA (Sales & Marketing) from a premier B-School (2006 to 2008 batch)

- 4-5 Yrs experience – preferably in FMCG sector

- At least 2.5 yrs experience in brand/product management

Key Deliverables of the Role

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

Key Competencies (Must Have)

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes “personal” risk and makes a difference in the Brand, Business

- Project Management

Reporting Relationship

- Reports to Category Head / Group Product Head

Other Interface

- Internal

- Sales teams (Trade Marketing & Key Account Managers)

- Marketing teams (Consumer Insights & Media Buying & Planning)

- R&D teams (Product Development & Packaging Development)

- Supply Chain & Commercial teams

- External

- Consumers

- Agencies (Creative, Research & Media)

Prospects for the Incumbent:

Value proposition to the Candidate:

- Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the Marico equity

- A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans.

Interested candidate can apply on aryan@strike10hr.com or can call me(Aryan) on 9820625423