Purpose of the Role:
This role holder is responsible for end to end management of the brand including profitability and growth.
Qualification & Experience:
- Post-Graduation in Management (from a Premier institute)
- Experience of 4 to 5 years in FMCG
- Minimum 2 years of Brand Management Experience
- Having marketing experience in foods would be an advantage
- 2 years of sales experience
Key Deliverables of the Role:
- Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
- Development & execution of future extension pipeline
- Responsible for growth and profitability of the Brand
- Develop Marketing programs to drive brand to max potential
- Consumer Insighting for brand strategy & innovation
- Media planning & execution of ATL & BTL for the brand
- Lead communication development on the brand including digital content and platform marketing
- Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives
Key Competencies:
- Leads Communication, Media strategy and Planning his/ her business
- Provides strategic, visionary leadership
- Creates strong brand equities
- Has strong consumer Understanding
- Manages and implements Projects with excellence
- Is creative and innovative
- Takes - personal- risk and makes a difference in the Brand, Business
- Project Management
Reporting Relationship:
- Reports to Group Product Manager
Growth Path & Future:
The member has options of working on challenging assignments not only in India but across Company's international geographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role.
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