Brand Manager - FMCG

- Ideate and execute an overall brand strategy and tone of voice to drive engagement.

- Developing brand awareness and generating inbound traffic.

- Working on the end-to-end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.

- Define the brand pillars and narrative for the brand, working closely with the leadership of the company.

- Coordinate with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.

- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions

- This role requires a brand publisher mindset to create content our customer base is looking for and then to optimize the path to conversion.

- Lead a team, set goals and tune them to give their best performance.

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Devise an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.

- Identify customers' needs and gaps in our narrative/content strategy and recommend new ideas.

- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

- To Develop and manage editorial calendar and organization workflows.

- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, YouTube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.

- Social Media Execution: End to end social media execution, optimisation and reporting. Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.

- Partner with Influencers/ KOL's and other Production houses for brand collaborations.

- Running Facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

Knowledge and Skill :

- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.

- Passionate about people, culture, brands and storying telling

- Excellent verbal and written English communication skills

- Excellent understanding of social media platforms

- Ability to analyze data related to traffic, conversions

- Delivering high quality work while meeting deadlines

- Desire to work in a fast-paced start-up environment

- Comfortable with all forms of content - videos, photoshoots, editing software's etc.

- A keen internist in psychology would be a great plus.

- Adept at handling people and external agencies.

Qualifications :

- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus

- Professional Degree in a relevant field will be a plus

- Minimum 4-5 years of experience preferably in a B2C product-based company.