Brand Manager - FMCG

Brand Manager - FMCG

Key Responsibilities : 

1. Growth planning : 

- Own and lead the P&L and growth agenda for the brand: develop market strategies to gain share, develop category and achieve top and bottom line targets, including tracking peer and industry trends

2. Integrated Marketing Communication : 

- Design effective and innovative integrated marketing campaigns and media strategies across platforms like television, digital, mobile and print

3. Brand building : 

- Partner with the Trade Marketing team on multi-local plans to increase brand salience and footprint. Monitor and execute on-ground activations, critical for category development

4. Consumer research : 

- Initiate research for concept testing, post-launch creative recall, and product efficacy dipsticks to develop targeted initiatives

5. New product development

- Develop and execute business plans for new product development

- Liaise with cross-functional teams to manage the innovation funnel

Key Skills : 

- Innovation mindset and agile thinking to leverage emerging technologies

- Whole brained approach: ability to analyse data and beyond to identify trends to leverage for more impactful marketing strategies

- Excellent interpersonal skills, including influencing, negotiation and communications skills to manage cross-functional projects; high on energy and driven

- Result oriented and driven on execution excellence, with a strong analytical mind-set Education

- Master of Business Administration in Sales & Marketing Experience

- 4 - 5 years of experience in Sales and Marketing, with at least 1 stint in Sales (General Trade) and 1 stint in Marketing in FMCG