Brand Manager - FMCG

Job Description:Brand Manager

Roles & Responsibilities:

Experience: 4-10 years (Post Qualification) in FMCG Industrial Environment

Educational Qualification: MBA - Marketing - Branding/Advertisements

- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.

- Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Strategic:

- Scans the business environment to explore options for revenue generation from new and existing consumers.

- Drives the formulation of marketing strategy of encompassing the Organization.

- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

Operational:

- Develop strategies into detailed marketing plans and executions.

- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Financial:

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement

Key Skills:

- Marketing Strategies & Campaigns

- Integrated Marketing Communications

- Agency/ Vendor Management

- Product Positioning & Branding

- Digital & Social Media Marketing

- Market Research & Consumer Insights

- Advertising & Activation Campaigns

- Sales Collateral & Support

- Annual Brand Plans

- New Product Development & Launch