MBA(Pref) with 4-7 years of experience in Brand management with FMCG organisation.
Creation of brand positioning platforms and generation of effective communication plan
Media Planning and Buying, Vendor Management
Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute
Product Promotions
Competitive Intelligence : Collect & recraft plans as applicable
Planning ATL & BTL communications, developing merchandise.
Partner with the Sales team in devising strategic trade initiatives & trade related activities
Deliver on Market shares & business goals
Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.
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