Brand Manager - FMCG

Brand Manager - FMCG MAJOR

OUR CLIENT:

Our Client is a leading FMCG MNC.

THE POSITION:

BRAND MANAGER

Key Responsibilities:

Custodian of the New Brand/s in the Premium Partion

- Lead with the Brand in the Premium Partitions

- Expand Brand Penetration

- Responsible for Brand Profitability

- Develop category/brand consumption building programs

- Aggressively drive mental availability among target consumers in key regional, customer, consumer markets.

- Ensure implementation of agreed marketing activities to drive offtake and brand equity

- Lead Agency relationships

Leverage 4C (Category, Competition, Customer, Consumer) insights and Analysis to drive better effectiveness and efficiency

- Collaborate with Regional APAC brand teams and Creative agency in development of creative briefs, processes and brand activation communication vehicles.

- Actively collaborated with customer marketing and customer development teams for category's excellent in-market presence to power activation success.

SCOPE OF ROLE : PAN INDIA

EDUCATION : MBA from Premier Institute with 3+ years of experience in Brand Management.

- Ideally the candidate needs to have a consumer product background

- Experienced in working with multi functional teams in sales, marketing and logistics domain (direct/indirect sales,sales development,key accounts,marketing, logistics)

- Direct or Indirect Sales & Business Development, Channel Management, Understanding & Experience of Route to Market Development

COMPETENCIES:

- Customer Focus, Organisational Agility, Process Management, Creativity; Interpersonal Savvy

Essential

- Agency management, 4C Insights, BTL development and Execution, Marketing /Business/Brand Analysis, Creative Development

Desirable

- Communication Development, New Product Development, Positioning

Interested candidates can mail their profiles / queries to averma@lhpmail.com

Akhil
Lighthouse Partners