Brand Manager - FMCG

Job Description :

- Develop a deep understanding of the consumer and help the business team translate this to marketing objectives.

- Develop annual marketing plans against these objectives, aimed at growing the brand nationally.

- The KPI for performance for this role will be business metrics.

- Collaborate with research agencies to drive consumer research and interpret results to uncover insights that help drive the brand business

- End to end planning of campaign starting from briefs to agency to final campaign assets creation, with a focus on digital led campaigns.

- Candidate should be able to write a an inspiring brief, evaluate creatives and give creative feedback where required

- End to end execution of campaign and marketing plan along with collaboration with internal and external stakeholders

- Evaluation, onboarding, managing legal, finance and accounts processes for agencies/vendors.