Brand Manager - FMCG

Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans

- Understand & define the brand identity & align all the brands plans accordingly

- Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand

- Plan ATL & BTL so as to deliver the required value proposition

- Scan the business environment to explore options for revenue generation from new and existing customers

- Develop and execute plans for brand extension

- Conceive, develop, propose, implement & control attractive sales promotional drives across various levels of trade & consumer franchise

- Monitor, track & evaluate market & competitive