Brand Manager - FMCG

Description :

- Conduct consumer and market research.

- Identify how our brand is currently positioned in the market.

- Design a research-based brand strategy.

- Develop and execute marketing campaigns aimed at communicating our brand message.

- Communicate our brand personality internally and align company around foundational ideas.

- Lead marketing team members through campaigns.

- Measure and report on success of marketing campaigns.

- Anticipate consumer trends and keep brand up to date.

- Manage and develop P&L and driving market growth.

- Maintain a company or individual's public image through the implementation of marketing initiatives.

- Make decisions about the cost of branding and analyzing trends in customer spending.

- Build relationships with influencers, journalists and media outlets.

- Oversee social media accounts and ensure brand consistency.