Brand Manager - FMCG

Responsibilities :

- Complete ownership of the Brand and Product

- Planning and Implementation of ATL and BTL activities PAN India

- Manage and Liaison with Agencies - Creative, Media, Digital, etc.

- Plan and execute campaigns for achieving brand objectives across multiple platforms - TV, Print, Radio, OOH, Digital, E-Comm, etc.

- Execution of effective Marketing Mix

- Manage packaging development and implementation for new products and categories

- Analyze consumer trends and insights through primary and secondary research

- Tracking Product Life Cycle and implementing desired changes as per market needs

- Regular Competition Analysis - Marketing Activities and Category Pricings

- Liaison with Cross Functional Teams including Sales, Operations, R&D, Finance

- Liaison with Trade Marketing for maintaining brand visibility across all touch points

- Tracking Sales Performance and Arrest Declines through effective marketing.

- Manage Category P&L

Desired Candidate Profile :

- MBA from top B-School

- 5+ years of experience in high growth B2C startup or an established FMCG company

- Proven track record in Consumer Marketing

- Hands on experience on getting Insights through research

- Understanding of data analysis & Interior trend spotting

- Excellent verbal and written communication skills

- Tech Savvy with knowledge of latest Digital Tools

- Good Team Player