Brand Manager - FMCG

Brand Manager-Upto 30

Brand Manager Responsibilities:

- Researching and analyzing consumer behavior, market trends and competitor activity.

- Establishing budgets, performance specifications and sales estimates.

- Developing and implementing strategies that resonate with the target market.

- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

- Building brand awareness and increasing brand value and profitability.

- Increasing product sales and market share.

- Measuring and reporting on campaign performance and assessing KPIs and ROI.

- Collaborating with different teams such as marketing, creative, legal, etc.

- Overseeing the production of advertisements, promotional materials and mail campaigns.

- Ensuring that messaging and marketing activities are aligned with brand and company values.

Brand Manager Requirements:

- Degree in business, marketing or related field.

- Previous experience in developing brand and marketing strategies.

- Good communication skills, both verbal and written.

- Previous experience in managing and leading teams.

- Highly organized and perform well under pressure.

- Budget management skills.

- Strong research and analytical skills.