Brand Manager - FMCG

We have an opportunity for you to consider working with a reputed brand in FMCG foods & beverages.

Position - Brand Manager

Job requirements - 

- MBA degree in marketing

- Excellent command of the English language

- 3-6 years working experience in FMCG marketing

- Passionate and driven to achieve marketing goals

- Needs to have a sense of ownership for the brand

Job description :-

- Understand how our brand is positioned in the market and crystallize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brands direction, choices and tactics

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Coordinating with multiple agencies over different media promotions & ensures smooth transition of the activations

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

Technical Competencies:

- Brand Planning and reviewing capabilities

- ATL and BTL planning and execution including Media Planning

- Working knowledge of FMCG S&D systems and Sales analysis

- Planning and maintaining strict Budgeting norms

- Effective project management skills

Behavioural Competencies:

- Problem solving outlook

- Strong leadership and communication skills

- Managing multiple priorities and ability to work under pressure

- Strong analytical skills and data driven

Reports to :-

Marketing Head

Should this interest you, kindly forward your resume in simple word format, white background, without any logo or signage or time lines or career graph etc.

For details or more information kindly call on +91 9820502397 and speak to the undersigned or mail your resume