Brand Manager - FMCG

Job Title : Brand Manager

Function : Marketing

Reporting to : VP - Marketing

Location : Pune

Role Purpose :

- Conceptualize and orchestrate marketing campaigns that effectively reinforces and builds brand's image and create consumer experience

- Media planning, Print, Radio, Outdoor, Digital,

- Sourcing of merchandise for Promotions and activations

- Work closely with the R&D Head in developing the new product

- Develop packaging design, advertising promotional collaterals

- Conduct consumer research to garner feedback on products and offerings for current and new products and benchmark at regular intervals

- Focus group studies

- Consumer interactions

- Test marketing of new products

- Online feedback analysis and feedback

- Prepare 360 degree launch plan for new products

- Responsible to Drive and execute activations through

- Team of Promotion executives in major Metros

- Co-ordinate and drive promotions through sales force

- Develop innovative and easy to implement promotional activities