Posted By
Prince Jacob J
Vice President at Jaden Executive Search and Recruitment Specialists
Last Login: 26 June 2024
Posted in
Sales & Marketing
Job Code
1409143
Brand Manager
Roles and Responsibilities :
This position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the activities below. The product line involves any brand in our consumer care segment.
The responsibility includes :
- Develop and sharpen the brand code for the brand/category in consideration
- Develop and refine the brand architecture given the competition and market trends
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products
- Responsible for building consumer insights for the brand
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition
- Develop Activations / BTL activities
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deploying of BTL activities and monitor the performance of schemes and trade activations
Skills/Qualifications :
- MBA from Premier Institutes (Only IIMs, SP Jain, XLRI, MDI - Gurgaon, (Batches - 2016, 2017, 2018, 2019, 2020 Only, others will not be shortlisted)
- Minimum 3 years experience in FMCG Marketing team.
Key Requirements :
- Ability to connect and engage teams across levels and effectively navigate through organization.
- Candidates with FMCG experience taking care of Brands will only be shortlisted.
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Posted By
Prince Jacob J
Vice President at Jaden Executive Search and Recruitment Specialists
Last Login: 26 June 2024
Posted in
Sales & Marketing
Job Code
1409143