Brand Manager - FMCG

- The Role would involve handling the Brand with focus on Business, Activation and execution of Brand Plans.

- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & aligns all the brands plans accordingly.

- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.