Brand Manager - FMCG

Urgent Opening for Brand Manager in a Cosmetic company.

Location - Kolkata

Domain - Skin care

Experience-min 5+ years in brand management of skin care products.

Seeking a creative and analytical Brand Strategist to develop and execute brand strategies that enhance brand awareness and drive business growth. The ideal candidate will have a strong understanding of brand principles, consumer behavior, and market trends.

Responsibilities:

- Conduct market research and competitive analysis.

- Develop brand positioning strategies and messaging.

- Define brand architecture frameworks.

- Collaborate with creative teams on brand identity elements.

- Conceptualize and develop integrated brand campaigns.

- Evaluate and optimize brand touchpoints and experiences.

- Identify strategic brand partnership opportunities.

- Establish brand performance metrics and measurement frameworks.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field.

- Proven experience in brand strategy or brand management.

- Strong analytical, strategic thinking, and communication skills.

- Ability to work collaboratively in a cross-functional team environment.