Brand Manager - FMCG

Urgent opening for the role of Brand Manager with leading FMCG Company.

Qualification - MBA from reputed institute

Experience - More than 3 - 6 Yrs exp.

Reporting to - Head Marketing

This is just a basic Job Description.

(The job description is not been disclosed with us. It will be disclosed to you at the time of Interview)

- Strategic brand management including new product development in line with the brand architecture

- Strengthening the master brand equity by developing and executing the annual brand marketing plan

- Developing communication campaigns and allied brand activation plans for the portfolio

- Evaluating relevant media vehicles for each campaign to design an effective 360 degree deployment plan

- Managing the Profit & Loss of the portfolio.

- Leading external agencies - Meridian, MEC, Tata Elxsi and on-ground partners to deliver the brand plans

- Developing strategic Road Map for the Brand through rigorous consumer work and creating a strong Long Range Plan for the Brand and Category.

- Launch new products.

- Plan and implement ATL / BTL & Field marketing plan to drive business growth.

- Create innovative programmes /offerings for end users to develop long term brand loyalty.

- Market research for deeper insight into brand performance.

Note:

- The candidate must have FMCG exposure and must have worked or is working as a Brand Manager in it.

- Must have completed his/her MBA from reputed institute.

Kindly send your resume to manjeet.ach@gmail.com