Brand Manager - FMCG

Brand Manager - Health Care company

Key Responsibilities :

- Develop positioning, brand key, brand strategy and new communication for newly acquired brand Dermicool

- Refine brand strategy and develop new communication for Product.

- Develop annual brand plan and innovation pipeline for both the brands

- Conduct consumer researches on regular basis to gain actionable insights and test various hypotheses and communication elements.

- Plan, develop and implement Annual Brand Plan - Defining key objectives and road map for the brand

- Conducting consumer researches and regular analysis of AC Nielsen, HHP data & Brand track to understand trends, gain actionable insights and devise brand strategies

- Develop brand positioning and communication - Worked extensively on all ATL campaigns (TV, Print & Digital)

- New Product Development & Launch - Launched

- Brand website development and maintenance - Developed .