Brand Manager - FMCG

Brand Manager - FMCG - Batch 2017

EY RESPONSIBILITIES :

Brand Delivery :

- Meet the set annual business objectives regarding market share, net sales and volumes for the brand portfolio

- Build high consumer affinity and likeability for the brands

- Launch of new packaging/NPD's

Strategic Planning :

- Own and deliver the annual operating plan

- Lead the development of breakthrough consumer programs which will include above the line and below the line.

- Utilisation of marketing budget as per plan

Brand Communication :

- Develop and deliver distinctive communication strategy in line with the brand strategy and positioning.

- Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying

- Create and manage the social media handles of all the brands and execute the local digital brand plan

Collaboration and Integration :

- Lead a cross functional and agency working team (which includes but is not limited to, agencies, field marketing, sales, consumer insights and other business departments) fostering and building a strong multi-functional team

Brand Activation :

- Activate the brand through brand education and advocacy - consumer, trade and internal

- Develop POS materials, visibility and merchandise and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution

- Build, develop & maintain relationships with lifestyle influencers

Market Intelligence and Consumer Insight :

- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with sales teams as necessary

- Understand the consumer and shopper behaviour to identify trends in the brand.

- Assist with the development of strategic brand review by analysing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies

- Monitor monthly volume and industry performance

QUALIFICATION :

- Postgraduate in Marketing Management from a reputed institute.

EXPERIENCE :

- Minimum 2 to 6 years of work experience in brand management and marketing

- Solid experience in strategy/ brand development with experience of independently managing a product/ brand Portfolio

- Should have experience in managing brand activity in media & digital space

- Experience of independently handling business line to generate top line growth and drive cost efficiency will be an added advantage

- Sales experience would be a great plus

- Strong in Ideation, strategic thinking and ability to execute tasks independently

FUNCTIONAL COMPETENCIES :

- Analytical Skills

- Project management

- Brand leadership

- Creativity

- Business acumen

- Relationship building

- Media planning

- Result orientation

BEHAVIORAL COMPETENCIES :

- Very strong communication and Interpersonal Skills, as well as outstanding aptitude for time management

- Strong focus on prioritization - identifies critical activities to reach his/her goal and eliminates roadblocks

- Action and result oriented - steadfastly pushes self and others for results, proficiency in problem solving and ability to multitask

- Accountability and self-direction