Brand Manager - FMCG

The Brand Manager will be responsible for developing and implementing brand strategies to enhance the company's brand presence and drive business growth. This role involves managing marketing initiatives, conducting market research, and collaborating with various departments to ensure the brand's consistent representation.

Key Responsibilities:

Brand Strategy Development:

- Develop and implement comprehensive brand strategies to achieve business objectives.

- Define and communicate the brand's vision, mission, and positioning.

- Monitor and analyze brand performance metrics and KPIs, adjusting strategies as necessary.

Marketing Campaigns:

- Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.).

- Ensure campaigns align with the brand strategy and target audience.

- Collaborate with the creative team to develop engaging and consistent brand messaging.

Market Research and Analysis:

- Conduct market research to identify consumer trends, market opportunities, and competitive landscape.

- Use insights from research to inform branding and marketing strategies.

- Monitor industry trends and stay updated on best practices.

Cross-Functional Collaboration:

- Work closely with product development, sales, and other departments to ensure brand consistency.

- Coordinate with external agencies and vendors for campaign execution and material production.

- Lead and manage cross-functional teams in brand-related projects.

Budget Management:

- Develop and manage the brand's marketing budget.

- Track and report on marketing expenditures, ensuring cost-effectiveness and ROI.

Brand Communication:

- Oversee the development and maintenance of brand guidelines.

- Ensure all internal and external communications are consistent with the brand's identity.

- Handle public relations activities to enhance brand reputation and visibility.

Qualifications:

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant advanced degree is preferred.

Experience:

- Minimum of 2 years of experience in brand management or marketing, preferably in the FMCG sector.

- Proven track record of developing and implementing successful brand strategies and marketing campaigns.

Skills and Abilities:

- Strong understanding of brand management principles and practices.

- Excellent analytical, strategic thinking, and problem-solving skills.

- Proficient in using marketing software and tools (e.g., Google Analytics, CRM systems).

- Strong leadership and team management skills.

- Exceptional communication and interpersonal skills.

- Creative mindset with a keen eye for detail.