Areas of Responsibility: 1. Brand Planning: - Prepare brand architecture (target markets/ group, products, launch and phase out support); - Conduct competition analysis for market practices in supporting brand (promotions/ activations);&nbsp; - Plan for brand initiatives based on growth prospects and gaps in current portfolio;&nbsp; - Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar;&nbsp; - Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index. 2. Brand Communication, Development and Execution: - Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.);&nbsp; - Review concept/routes options prepared by agency;&nbsp; - Coordinate for research of identified route options;&nbsp; - Analyze feedback and shortlist route;&nbsp; - Review scripts prepared by agency;&nbsp; - Conduct script/animations research;&nbsp; - Analyze feedback;&nbsp; - Select production house for ad creation;&nbsp; - Participate in pre-production meetings to provide insights;&nbsp; - Monitor and review ad production;&nbsp; - Monitor effectiveness of brand communicate post deployment in order to ensure effective brand awareness and recall. 3. Portfolio Planning: - Conduct industry analysis on products, competition players, growth segments, emerging segments etc.;&nbsp; - Identify gaps and wide spaces in current portfolio;&nbsp; - Plan for introduction of new products in portfolio/initiatives for products in current portfolio in order to ensure portfolio meets the requirements of market/customers. 4. Packaging Development: - Prepare packaging brief with inputs on target group, market, competition, differentiation etc. to develop superior packaging structures in design.&nbsp; - Pack test with consumers on likability and purchase intent. Projects to adhere to benchmark costs. 5. Trade Promotion: - Coordination with trade promotion vertical for brand schemes. 6. Brand Plan Review: - Monitor and review progress of brand against defined plan (using Research Agency data, Brand track etc.);&nbsp; - Analyze competition performance;&nbsp; - Discuss findings with TM&D sales and identify actions/initiatives for market, manufacturing and product development in order to ensure performance of brand as per plan. 7. Consumer Promotion: - Monitor and review implementation in order to create effective pull for products by the consumer in the market. 8. Market Research Conceptualization, Execution &amp; Findings Implementation: - Analyze data and identify key trends/correlations from the MR report prepared by agency;&nbsp; - Identify key action points and share with relevant functions (PD/ Packaging etc.);&nbsp; - Share findings with marketing head and finalize initiatives to be taken up for alignment of initiatives with consumer/ market requirements. 9. Media Implementation: - Discuss brief with media team/agency and explain script; In cases interact with media partners and review media innovation if any;&nbsp; - Evaluate initiatives with Media Team performance and identify reason for success/failure in order to ensure effective brand awareness and recall. 10. New Product/Product Extension Planning, Development and Launch: - Innovate for the brand presence on digital platforms. Manage brand handles on social media apps &amp; co-create campaign calendar with performance marketing team. Operating Network External: Creative agency; Packaging agency; Activation agency; Media agency; Research agency Internal: Marketing, Manufacturing, Finance, Procurement, Research, Product Development, Quality, R&amp;D, Legal, TM, Sales &amp; Logistics team

Mumbai

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in ADNE Group in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in ADNE Group in  Mumbai for (10-15) years of experience. Apply Now!