Brand Manager - Financial Services

The Brand Manager will be responsible for developing and executing brand strategies to enhance our brand equity and drive customer engagement. The ideal candidate will have a minimum of 4 years of experience in brand management, with a proven track record in the fintech or financial services sector. This role requires a creative and strategic thinker with excellent communication skills and the ability to work collaboratively across departments.

Key Responsibilities:

1. Brand Strategy Development:

- Develop and implement comprehensive brand strategies that align with the company's vision and business goals.

- Conduct market research to identify customer insights, market trends, and competitive landscape.

2. Brand Positioning and Messaging:

- Define and articulate the brand's unique value proposition and positioning in the market.

- Create compelling brand messages and narratives that resonate with target audiences.

3. Campaign Management:

- Plan and execute integrated marketing campaigns across various channels, including digital, social media, content marketing, and events.

- Collaborate with the creative team to develop impactful marketing materials and assets.

4. Brand Consistency:

- Ensure consistent brand messaging and visual identity across all customer touchpoints.

- Monitor brand performance and make data-driven recommendations for improvement.

5. Stakeholder Collaboration:

- Work closely with product, sales, and customer service teams to ensure brand alignment and support business objectives.

- Manage relationships with external agencies and vendors.

6. Performance Measurement:

- Establish KPIs and metrics to measure the effectiveness of brand initiatives.

- Analyze campaign performance data and generate insights to optimize future activities.

Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree is a plus.

- Minimum of 4 years of experience in brand management, preferably in the fintech or financial services industry.