Brand Manager - Fashion Retail

We are looking for a Brand manager - Fashion Retail

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

Requirements and skills:



- Proven working experience as Brand Manager or Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with the latest trends and marketing best practices

- Degree in marketing or a related field

- PRODUCT DEVELOPMENT.

- BUSINESS DEVELOPMENT.

- CONCEPTUALIZE BRAND COMMUNICATION.

- CONCEPTUALIZE BRAND CAMPAIGNS

- PR ENGAGEMENT

- COMPETITION ANALYSIS.

- BUDGETING AND LIESNING.