Brand Manager - Fashion/Construction/Chemicals/Financial Services Firm

Brand Manager

Qualification : Post Gard/MBA (Premier B-School preferred)

Job Purpose : Design, Develop and Launch Brands & Marketing Campaigns to achieve solutions for the external business problems or to seize potential opportunities for profitable growth

THE ROLE-HOLDER DESCRIPTION :

- Must be well-versed with creating and managing B2C brands

- Must be conversant with fundamentals of brand and marketing concepts

- Must be well-versed with consumer research methods to draw insights from the end-consumers supporting the B2C business contexts

- Should also have experience of managing the brand over a medium term to be acquainted with challenges and on-going course correction required.

MAJOR CHALLENGES :

- Ability to understand the consumer context of diverse businesses (fashion, construction, chemicals, financial services, etc.) and support executing brand solutions in line with business' strategic vision.

- Driving projects through cross-functional teams by influencing stakeholders across functions, business & external agencies to deliver objectives.

- Navigating and elevating existing business processes to institutionalize best-practices of brand planning & management while delivering project.

Business Appreciation :

- Understand the Operating Plan and Market Context of the Business

- Understand the Industry Sector/Category

- Identify key competitive forces, category insights, triggers/barriers, etc. in the sector to support team lead in developing solutions

Project Leadership :

- Drive Brand & Marketing Solutions for Business

- Build activity chart, roadmap, and timeline for delivery basis the key milestones defined.

- Take ownership of the project and manage processes to ensure every task is followed as per the planned timeline.

- Continuously liaise with the project cross-functional team, the external agencies & influence stakeholders for timely delivery in full of the project.

- Ensure governance practices are followed and escalate issues/roadblocks at the right moment to ensure smooth delivery of the project and periodic alignment of all stakeholders to the project progress

Liaise with the relevant agency and business team to deliver solutions :

- Partner with businesses in identifying, evaluating, and onboarding diverse types of agencies as required to drive the project

- Liaise with the project cross-functional team and external agencies to ensure everyone is aligned and support the business in driving & evaluating agency output.