Brand Manager - Education

- Developing marketing plans to support business objectives, and taking responsibility of execution across ATL and BTL activations

- Creation of campaigns and collaterals, in line with the brand guidelines

- Content generation for social media, blogs, quora etc. based on inputs from academic teams

- Planning marketing budgets and closely tracking spends and ROI

- Planning marketing calendars and activities with a lead-based outcome

- Strong focus on analytics, and optimization based on output

- Management of external partners, vendors and agencies