Brand Manager - eCommerce Division - Paint

Brand Manager- E-Commerce

Location - Mumbai

CTC - 25-37 LPA

Vacancies - 03

- Candidate's background - ONLY from Amazon and it's subsidiary in India will be considered. Amazon, Cloudtail, Appario Retail -"managing any home category"

About the Company -

Our Client is an Indian multinational paint company, headquartered in Mumbai.

Role Description -

- Responsible for managing the e-commerce channel for DIY range

- Leading the digital Marketing agenda for brand

Business Responsibility Areas -

- Brand & Communication- Developing the communications strategies for DIY and delivering the same through ATL/BTL

- Listing Management: Managing the listing on e- commerce platforms- Creatives, communication, content, optimization and refresh, Monitoring ratings and reviews and questions

- Demand Generation: Strategy for search,display, co-op and other campaigns, Set-up, creatives for marketing campaigns, monitoring and optimization of campaigns,

- Tracking of campaign metrics and success parameters, Managing Brand Store

- Category Management: for ecom-only products, product development, managing vendors, supply management

- Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc

- Manage RFP- s, contracts, reports, data analysis with all external stakeholders/agencies

- Implement best practices, new strategies, innovative features on an ongoing basis on digital

- ezyCR8 Helpline- team training & launch

Key Performance Indicators -

- Achieving product level annual value targets for e- com channel

- Launching products as per defined timelines

- Continuously measuring and enhancing user experiences on digital platforms

- YoY increases in measures of audience reach and brand engagement across web, social and mobile channels

- Increase conversions (ROI) rate, reduce cost ofsale/acquisition

- Effective activation of brand engagement with bloggers, fans, influencers etc

- Quality data analysis to identify insights and trends in order to take business decisions

- Content pegsreach in the TG segments and regularized training programs alongwith information sharing with the wider marketing teams

Candidature requirements -

- MBA - (Tier-1 business school - Year 2017-2020 ; Tier-2 business school - Year 2015-2020 ; Ranker (any other) College - 10+ years

- Having worked and managed e-com platforms or digitally native brands with Experience in managing digital product inventory, using web analytics and optimization tools.

- 3+ years of experience in e-commerce with exposure to digital marketing

- Audacious, ability to work in cross-functional set up, creative zeal

- Key Interactions - Internal - Various brands within marketing

- Key Interactions - External - With digital marketing agencies, media agency, marketplaces, and suppliers.