Brand Manager - Digital Marketing - IT

3 - 6 Years

Delhi

Posted 4 years ago

#Marketing #Brand Management #Digital Marketing #IT Marketing #Web Analytics #Social Media #Campaign Management #Email Marketing #SEM / SEO

Brand Manager - Digital Marketing

Location : Delhi

Exp. : 3.0 - 6.0 Year

- Experience in any Product/startup or Gaming firm.

- Experience in Web analytics tools (Google Analytics, WebTrends etc.)

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Qualification : full-time MBA

KEY RESPONSIBILITIES :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Collaborate with designers to improve user experience

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Maintain partnerships with media agencies and vendors

Requirement :

- Proven experience as Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)