Brand Manager - Digital Marketing - FMCG

The candidate should have interest and passion in the field of Digital Marketing. He/she will work on the following channels -

- Search Engine Marketing

- Search Engine Optimization

- Online Display Ad Networks

- Social Media Marketing

- Third Party Digital Marketing Networks

Roles & Responsibilities:

- Build and manage the company's social media profiles and presence

- Drive consistent, relevant traffic and leads from our social network presence

- Engage different digital media to generate website traffic and email lead nurturing

- Collaborate with internal teams to create landing pages and optimize user experience

- Envisioning and executing digital marketing campaigns with creative writers and designers

- Choosing appropriate channel of 3rd party advertising

- Analyse various performance metrics for budgeting, performance improvement and generating business insights

- Collaborating across different channels of digital marketing for multi-channel advertising campaigns

- Analyse data to gather insights for new marketing campaigns

Desired Skills and Experience:

- 3-8 years of proven working experience in Digital Marketing into eCommerce domain

- Understanding of SEO / SEM / AdWords / GDN along with core in-bound marketing principles

- High level of experience in data analysis techniques and advanced excel

- Strong conceptual understanding of digital metrics or sampling or normalization methodology

- High level of experience in measuring and analysing online marketing campaigns

- Experience in optimizing landing pages and user funnels, content marketing and content analysis

- Strong analytical skills and data-driven thinking

- Exceptional communication skills, both written and verbal