Brand Manager - Digital Marketing

Purpose of the Position (Job Summary)

Brand Manager (Digital Marketing) is responsible for Brand Marketing & Communication Strategy across all Digital Media

Key Individual Accountabilities

Strategic

- Digital Marketing Strategy - Increase Brand Awareness

- Digital Campaigns - Showcase Brand & Product USPs

- Data Analytics & Market Research - Map TG Behavior

- Responsible for Digital Marketing & Marketing Communication

- Identify trends and insights, and optimize spend and performance based on the insights

Financial

- Increase in Marketing Qualified Leads (MQL)

- Achieve Business Objectives within Marketing Budget

Customer/External

Orientation

- Better Brand Visibility & Reach

- Marketing Communication - Consistent with Brand Image & Ongoing Campaigns

- Manage all Agencies engaged for Digital Marketing & Communication

- Improve User Experience across Digital Touchpoints

- People Orientation Lead the Online Branding & Marketing Efforts within Marketing team

- Maintain Good Relationships with all Stakeholders

Core operational accountabilities

- Execution of Digital Marketing Strategy

- Effectiveness of Digital Brand Communication

- Digital Media Performance

Key Interactions

Internal External

- Sales, Service, Management Team, Finance, Others Customers, Dealers, Agencies, Consultants

Technical & Behavioral Skills & Knowledge

- Behavioral: Strategic, Creative, Team Player

- Functional: Analytical Skills & Data Driven Thinking, Excellent Verbal & Written Communication Skills

Technical:

- Education - Bachelors OR Masters in Sales & Marketing

- Experience - Minimum 10 years' experience in Sales & Marketing (Candidates with Brand Building/Digital Marketing/Brand Communication Experience - Premium Consumer Brand in B2C Segment will be Preferred)

Good to have

- Agency Side SEO, SEM Experience in Early Career

- Knowledge of Web Analytics Tools