Brand Manager - D2C - Fitness Brand

Key Responsibilities

- Designing an end-to-end social media strategy and campaigns

- Researching clients' businesses and competitor analysis

- Working on SEO, keyword research, and Google Analytics

- Management of various social media channels and the content for the same

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online and social media

- Coordinating for organisation of event for brand awareness and promotions.

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

- Establish performance specifications, cost and price parameters, market applications, and sales estimates