Brand Manager - D2C/Consumer Tech

Job Summary: The Brand Manager will craft compelling brand narratives, manage customer relationships, and will drive sales.

Key Responsibilities:

- Develop and execute comprehensive brand strategies aligned with overall business objectives.

- Develop and implement a comprehensive content strategy aligned with the brand's overall goals.

- Oversee the creation of high-quality content, including social media posts, email campaigns, and video scripts.

- Create and maintain a strong brand identity, including messaging, visual elements, and tone of voice.

- Conduct market research to identify target audiences and their preferences.

- Collaborate with product teams to develop new products or improve existing ones that resonate with the target market.

- Ensure product positioning and messaging align with the brand's values.

- Analyze sales data and performance metrics to optimize marketing efforts.

Required Skills and Qualifications:

- 3+ years of experience in brand management with a D2C/consumer tech brand.

- Excellent brand strategy and marketing skills.

- Proficiency in digital marketing tools and platforms.

- Strong analytical and problem-solving abilities.

- Excellent communication and interpersonal skills.