Brand Manager - D2C Brand

Brand Manager - D2C Brand

- The brand manager will be responsible for how the customer receives the brand communication at each touchpoint, digital or physical.

- They should be passionate about differentiation and about building a digital-first brand.

- The expertise of the brand manager should also help define the brand's improvement on critical KPIs that enable the growth journey of the brand.

Duties/Responsibilities :

- Ability to understand the D2C & Fashion marketing landscape

- Shape and communicate the uniqueness of their brand

- Translate brand elements into creatives that drive recall & differentiation at each touchpoint

- Lead creative development to motivate the target audience to "take action"

- Ability to work with external agency partners to deliver the above within budgets

- Establish performance specifications, cost and price parameters, market applications

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics