Brand Manager - D2C

- Our client is a D2C brand that produces specialty health and nutrition products. Launched in 2019, the healthcare startup today has over 100 products in the nutrition, wellness, and beauty space with a presence in more than 15 cities in the offline space as well as online through their own website and on all marketplaces.

- The company is founded by veterans in the D2C space and the pharma manufacturing space. Their lead investor is one of the largest conglomerates in India that has large businesses in FMCG and IT sectors. With a strong and investors backing it, the brand is witnessing a 25% month-on-month growth in their topline and is on track to be a 100 cr brand within the next 2 years.

- As a Brand Manager, you will be responsible for the end to end performance of the brand, developing brand strategies, marketing plans, and product-marketing innovations to drive product growth.

What you will do:

- Setting up the annual brand calendar, coordinating cross-functional activities and ensuring consistency in brand-related decisions

- Reporting on brand performance to determine ROI

- Analysing competitor brands, shopping behaviours as well as consumer trends

 - Creating brand budgets

- Coordinating with internal and external stakeholders to deliver high performing creatives

- Ensuring the rapid growth of the brand

Candidate Profile:

What you need to have:

- MBA in Marketing from a tier 1/ tier 2 Business School

- Prior experience in working with brands in wellness/ nutrition

- Solid understanding of packaging, marketing communication, new product launch, market places etc.

- Excellent verbal and written communication skills