Brand Manager - Consumer Poduct

Define the Target Customer for each brand & create a brand personality (brand key / brand prism)

Brand positioning

Create robust tracking mechanisms for various Brand Parameters

Growth targets for brand parameters identified above basis brand spends

Annual Marketing Plan which maps into sales targets of different categories, use the marketing tools of ATL, BTL, PR & Digital

Work with the creative agencies (Creative, Digital, PR, Media) to produce winning creatives.

Manjiri Shukla
22- 61717724