Brand Manager - Consumer Healthcare

Brand Manager - Consumer Healthcare

Category - Sales & Marketing

Skills - Brand management, brand manager, product manager, healthcare, marketing

Job Type - Permanent

Description - The Brand Manager will be responsible for handling Product Development and Marketing activities of Consumer Product Portfolio for a established and reputed organisation within the Healthcare / Diagnostics Industry

Client Details : 

The client is an international service provider of diagnostic and related healthcare tests. Headquartered out of Delhi, the company offers a broad range of tests on blood, urine and other human body viscera. They are present in 800 cities with 2,000 collection centres, catering to around 10 million patients a year

In 2013, they was awarded Best Diagnostic Service Company by VC Circle for creating brand with scale in a fragmented market !

Description : 

The position will be responsible for -

- Supporting the Commercial team with consumer insights

- Lead in executing new product launches, including research, product development, packaging, design & consumer activation

- Work with cross functional teams to lead disruptive growth strategies in target market

- Drive consumer understanding for overall brand as well as the portfolio categories

- Lead Annual Operating Plan for Marketing on portfolio categories

- Manage budget and PnL drivers for the category

- Participating in Demand Planning and S&OP processes

- Ensuring execution of Offline & Online Marketing Campaigns for the product portfolio

Profile: 

The candidate must have the following:

- A master's degree in business administration, with a specialization in Marketing will be preferred