Posted By
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Posted in
Sales & Marketing
Job Code
1408421
Description:
Job Purpose:
The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility:
- Develop and sharpen the brand code for the brand / category in consideration.
- Develop and refine the brand architecture in view of the competition and market trends.
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
- Responsible for building consumer insights for the brand.
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
- Develop Activations / BTL activities.
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.
MBA from IIM A B C , 2017,2018,2019,2020 batch
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Posted By
2306
JOB VIEWS
810
APPLICATIONS
75
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1408421
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