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Shailendra Saini

MD & CEO at Talent Leads

Last Login: 22 January 2025

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Job Code

1408421

Brand Manager - Consumer Care

caution
3 - 7 Years.Bangalore
Posted 8 months ago
Posted 8 months ago

Description:

Job Purpose:

The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

Responsibility:

- Develop and sharpen the brand code for the brand / category in consideration.

- Develop and refine the brand architecture in view of the competition and market trends.

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.

- Responsible for building consumer insights for the brand.

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.

- Develop Activations / BTL activities.

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.

MBA from IIM A B C , 2017,2018,2019,2020 batch

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